Fire Coaching Fridays is a hour-long discussion in a  casual, information sharing platform that engages questions and answers with industry leaders and influencers on a Friday afternoon. 

When is the last time you struggled with an issue at work and wished you had someone on the outside "just to get some additional advice or perspective."  That's what Fire Coaching Friday is all about.  Building relationships outside of your day-to-day circle.


Topics will be selected in advance and first responders can send in their questions. Fire Coaching Fridays will be held every Friday during FireShowsWest's Virtual Conference.

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Quest for Success

Mark Emery

Mark Emery, who has provided fire service programs for fire and life safety organizations throughout the United States, Canada, and South America. He served as a contributing editor for Firehouse magazine and FireRescue magazine. Mark is not only a co-developer of ITAC, the Integrated Tactical Accountability System, he also developed the Command Competency Clinic, the Essentials of Honorable Leadership, and the Building Construction curriculum for Washington state community colleges. After retiring as an Operations Battalion Chief in King County, WA, he served as a Fire Commissioner in Woodinville, WA, and in 2020 retired as Fire Chief with East Valley Fire District 4 in Yakima County, WA. He was selected as the 2013 George D. Post Instructor of the Year.

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Friday, August 5, 2022

10:00 AM - PST



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Strategy Is Hard, Tactics Are Easy

Mark Emery

Strategy Is Hard, Tactics Are Easy: Differentiate between strategy and tactics. Explore why strategy is difficult for fire officers and incident commanders. NIOSH fatality investigation reports reveal that bad strategy (or the lack of) kills far more firefighters than bad tactics.

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Friday, September 2, 2022

10:00 AM - PST

Event Cancellation

Should the event be canceled for reasons beyond our control, your deposit may be fully refundable or applied to the 2023 event.


Please contact David Kellogg, VP, Sales
Mobile:  203-788-3794